Tampa’s Intimate Photography Studio
How I Grew Sweet Plum Boudoir’s Organic Traffic By 277% In 6 Months
When Sweet Plum Boudoir, a boutique boudoir photography studio in Tampa, Florida, reached out in April, their Squarespace website was attracting just 85 monthly visitors. Despite offering a high-touch, confidence-boosting experience for clients, the site was barely visible for non-branded searches. Only 21 keywords ranked on the first page of Google — and just 6 were in top 3 positions.
The site faced common SEO hurdles:
- Platform limitations (Squarespace) that restricted advanced technical SEO controls.
- Minimal content depth, especially around key search terms for boudoir photography services in Florida.
- Lack of backlinks and local authority, which held back rankings in both organic results and the Map Pack.
Our Strategy
Keyword Research & Content Planning
I started by identifying what potential clients were actually searching for — phrases like “boudoir photographer Tampa,” “intimate photography Florida,” and “boudoir shoot for confidence.” These insights helped shape new service page outlines and blog topics.
Content Expansion (Pages + Blog Posts)
I added multiple service pages targeting different search intents and wrote blog posts that answered real client questions — from “What to expect in a boudoir session” to “How to prepare for your shoot.” This allowed us to cover a wider keyword footprint and boost topical relevance.
Squarespace SEO Optimization
Within the limits of Squarespace, I improved page titles, meta descriptions, image alt text, header structure, and internal linking. We also made technical tweaks to improve crawlability and reduce page bloat.
Authority Building
I secured relevant backlinks from photography directories and blogs, as well as citations on local Tampa business platforms. These helped increase Sweet Plum Boudoir’s trustworthiness in Google’s eyes.
Local SEO Enhancements
I updated their Google Business Profile, fixed NAP consistency across platforms, and added local business schema to the site — all critical for location-based visibility.
April to September
The Results
Organic traffic grew from 85 to 321 visitors/month, a 277% increase.
Non-branded traffic grew from 71 to 303 visitors — indicating we were now capturing people actively searching for boudoir services (not just the brand name).
Keywords on the first page increased from 21 to 38.
Top 3 rankings more than doubled — from 6 to 13 high-value keywords.
Why It Worked
The combination of keyword-driven content, technical cleanup, authority-building backlinks, and local SEO enhancements created a compounding effect — especially impressive considering the platform was Squarespace, not WordPress.
This strategy not only grew traffic but also improved lead quality, as more of the incoming visits came from high-intent, service-related queries.
What’s Next
I’m now optimizing for conversion: testing different lead capture layouts, retargeting site visitors, and expanding into adjacent services people search for (e.g., maternity boudoir, couples sessions). There’s also an upcoming digital PR push to gain more high-authority links and media mentions.
Ready To Rank Higher And Book More Local Leads?
Let’s dive into your website and Google Business Profile during a Free 30-minute strategy call. You’ll walk away with quick-win recommendations and a clear action plan—no hard sell, no obligation.