Growing Organic Visibility for a Calgary Home Inspection Business
How We Improved Organic Visibility for Spot On Inspections & Reviews by 67.57% in 3 Months
Spot On Inspections & Reviews was already ranking for relevant home inspection and condo document review searches, but many valuable keywords were stuck on Google’s second and third pages. Our strategy focused on strengthening existing ranking opportunities, expanding topical relevance, and moving more high-intent searches toward Page 1.
The Challenge
- Many important keywords were ranking on Pages 2–3
- Limited organic visibility for high-intent inspection searches
- More content needed around condo document review
- Stronger local relevance needed across Alberta markets
Our Strategy
Keyword Research & Content Planning
Identified high-intent search opportunities across home inspections, condo inspections, and condo document reviews without publicly exposing the campaign’s keyword portfolio.
Content Expansion (Pages + Blog Posts)
Created and improved service and location-focused content around Calgary, Edmonton, Alberta home inspections, and condo document reviews.
Squarespace SEO Optimization
Optimized existing Squarespace pages, metadata, headings, internal links, and content structure to improve relevance and search visibility.
Local SEO & Authority Building
Strengthened local signals through citation building, external content, internal linking, and continued authority-building activities.
April to September
The Results
67.57% Increase in Organic Clicks
124 clicks compared with 74 in the previous 3-month period.
37.46% Increase in Organic Impressions
Search impressions increased from 8.04K to 11K.
22.2% Improvement in CTR
Average CTR increased from 0.9% to 1.1%.
Why It Worked
The campaign focused on improving existing SEO opportunities instead of simply publishing more content.
By combining on-page SEO, targeted content, local optimization, internal linking, and authority building, we strengthened the website’s relevance for the services customers are actively searching for.
The goal wasn’t more rankings. It was better rankings that can generate more qualified local traffic and leads.
What’s Next
The next phase will focus on pushing more existing Page 2–3 opportunities toward Page 1, expanding service and location coverage, strengthening local authority, and improving the website’s ability to convert organic visitors into inspection enquiries.
Ready to Rank Higher & Generate More Local Leads?
Already ranking on Google but stuck on Pages 2 and 3?
Your existing rankings may be your biggest SEO opportunity.